Kapsel + The end of patents around coffee capsules saw a boom in new coffee products + Kapsel was a concept store to promote the convenience of the new product for office and home + Shiny red and white conveyed swiss precision + Italian passion and design + Warmth of timber to convey the comfort coffee brings + Pictograms to simply convey the process + Swiss minimalist graphics with a touch of natural + A place for everything + And room to grow conceptually and organically + An icon for the brand